{"id":37245,"date":"2016-02-25T18:30:23","date_gmt":"2016-02-25T17:30:23","guid":{"rendered":"http:\/\/www.tressis.com\/blog\/?p=22033"},"modified":"2023-05-26T13:06:42","modified_gmt":"2023-05-26T11:06:42","slug":"tecnologia-y-banca-privada-una-pareja-estable","status":"publish","type":"post","link":"https:\/\/www.tressis.com\/ca\/blog\/tecnologia-y-banca-privada-una-pareja-estable\/","title":{"rendered":"Tecnolog\u00eda y banca privada, una pareja estable"},"content":{"rendered":"<p>El pasado <em>lunes 22 de febrero<\/em>, IIR organiz\u00f3 su encuentro anual de Banca Privada que se centr\u00f3 en analizar el impacto de los Robo-Advisors y las nuevas tecnolog\u00edas en la gesti\u00f3n de patrimonios.<!--more--><\/p>\n<p>Sonsoles Santamar\u00eda, directora general de negocio de Tressis, particip\u00f3 en la mesa redonda sobre Sistemas y recursos para mejorar la comunicaci\u00f3n y la transparencia en relaci\u00f3n con el cliente.<\/p>\n<p>En la charla se analizaron los aspectos a tener en cuenta en la implantaci\u00f3n de tecnolog\u00edas de gesti\u00f3n y en la comunicaci\u00f3n <em>de clientes en la banca privada<\/em>. Seg\u00fan Santamar\u00eda, \u201clas entidades de banca privada y gesti\u00f3n de patrimonios ahora mismo nos encontramos con grandes retos por delante: sobrevivir al tsunami regulatorio, gestionar o asesorar en contextos de mercados m\u00e1s vol\u00e1tiles y cada vez m\u00e1s globales y concienciar a nuestros clientes de que es sumamente importante que ahorren de forma planificada y sistem\u00e1tica para tener cubiertas sus necesidades de futuro\u201d. A este respecto, coment\u00f3 la ponente, \u201chay que sumarle el reto apasionante de ser punteros desde el punto de vista tecnol\u00f3gico en nuestro negocio, ya que las nuevas tecnolog\u00edas aplicadas en el sector de banca privada completan a la perfecci\u00f3n la labor del asesor, ya que aportan mejoras a la accesibilidad, la escalabilidad, incrementan la transparencia y facilitan, en la mayor parte de los casos, la gesti\u00f3n con los clientes\u201d.<\/p>\n<p>Con respecto a los clientes y a la famosa UX (experiencia de usuario), Santamar\u00eda coment\u00f3 que \u201ctiene que tener una continuidad en el tiempo\u201d: \u201cmuchas entidades han estado centradas en \u201cla experiencia del cliente\u201d, pero dentro de la estrategia \u201ctecnol\u00f3gica\u201d de las entidades hay que atraer, mantener y gestionar al cliente para realmente vincularle a largo plazo. Es f\u00e1cil atraer a los inversores con una buena experiencia inicial. En la misma medida que hay que aplicar las mismas dosis de esfuerzo para mantenerlo\u201d.<\/p>\n<p>Respecto a los Robo-Advisors coment\u00f3 que \u201cen UK el Regulador est\u00e1 revisando el papel de estos nuevos jugadores en el servicio de asesoramiento y tendremos que esperar a ver c\u00f3mo reaccionan. Aportan una soluci\u00f3n para el mercado minorista que se ha quedado fuera del asesoramiento por coste para las Entidades, pero tendremos que ver c\u00f3mo considera el Regulador la responsabilidad de estas nuevas herramientas en las recomendaciones a clientes\u201d.<\/p>\n<p>A lo largo de su exposici\u00f3n, Sonsoles Santamar\u00eda record\u00f3 que Tressis fue pionera en poner en marcha un modelo de negocio basado en la combinaci\u00f3n medida de la tecnolog\u00eda con el asesoramiento personalizado, \u201cpero no hay que olvidar que cada cliente es diferente y que el avance tecnol\u00f3gico tiene que estar tambi\u00e9n adaptado a cada uno de los perfiles\u201d.<\/p>\n<p>Escuchamos sobre los Robo Advisor en USA<\/p>\n<p>\u2022 El gr\u00e1fico del crecimiento de los Robo Advisor en USA se ha parado, de un 30% de captaci\u00f3n mensual a un 5%.<br \/>\n\u2022 Se est\u00e1n \u201chumanizando\u201d, llegando a acuerdos con redes de asesores para proporcionar el contacto entre personas que ven que es necesario.<br \/>\n\u2022 Proporcionan una muy buena experiencia de usuario pero la captaci\u00f3n de volumen bajo gesti\u00f3n es muy baja en relaci\u00f3n con el valor de las compa\u00f1\u00edas de Robo Advisor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado lunes 22 de febrero, IIR organiz\u00f3 su encuentro anual de Banca Privada que se centr\u00f3 en analizar el impacto de los Robo-Advisors y las nuevas tecnolog\u00edas en la gesti\u00f3n de patrimonios.<\/p>\n","protected":false},"author":4,"featured_media":33574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[309,472,1192,1332,1531,3786,6479,6782],"class_list":["post-37245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-varios","tag-asesoramiento","tag-banca-privada","tag-cliente","tag-comunicacion","tag-crecimiento","tag-largo-plazo","tag-tecnologia","tag-usa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tecnolog\u00eda y banca privada, una pareja estable<\/title>\n<meta name=\"description\" content=\"Encuentro anual de Banca Privada que se centr\u00f3 en analizar el impacto de los Robo-Advisors y las nuevas tecnolog\u00edas en la gesti\u00f3n de patrimonios\" \/>\n<meta name=\"robots\" content=\"index, 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