{"id":31912,"date":"2019-07-10T10:23:50","date_gmt":"2019-07-10T10:23:50","guid":{"rendered":"http:\/\/www.tressis.com\/blog\/?p=31912"},"modified":"2022-01-11T17:05:13","modified_gmt":"2022-01-11T17:05:13","slug":"waterworld","status":"publish","type":"post","link":"https:\/\/www.tressis.com\/ca\/blog\/waterworld\/","title":{"rendered":"Waterworld"},"content":{"rendered":"<p>La pel\u00edcula postapocal\u00edptica, que da nombre a este art\u00edculo y que fue producida e interpretada por Kevin Costner en 1995, plantea una situaci\u00f3n que quitar\u00eda el sue\u00f1o a cualquiera<!--more-->: los casquetes polares se han derretido por completo y el nivel del mar ha aumentado m\u00e1s de 7.600 metros, cubriendo casi toda la Tierra.<\/p>\n<p>Si bien no es algo que esperamos que ocurra ma\u00f1ana, a veces se nos olvida que apenas un 2,5% del agua de la Tierra se considera dulce y que la mayor parte se concentra en la Ant\u00e1rtida, seg\u00fan la fundaci\u00f3n Aquae.<\/p>\n<p>Esta escasez de recursos h\u00eddricos, junto con la mala calidad del agua y un saneamiento inadecuado, repercuten en la seguridad alimentaria y en los medios de subsistencia en todo el mundo.<\/p>\n<p>Afortunadamente, se han hecho algunos avances en la \u00faltima d\u00e9cada y m\u00e1s del 90% de la poblaci\u00f3n mundial tiene acceso a fuentes de agua potable mejoradas.<\/p>\n<p>Consciente de esta realidad, la Organizaci\u00f3n de Naciones Unidas (ONU) dedic\u00f3 uno de sus Objetivos de Desarrollo Sostenible (ODS) al agua y, adem\u00e1s incluy\u00f3, dentro de su mapa de impacto, el l\u00edquido elemento como tem\u00e1tica espec\u00edfica.<\/p>\n<p><strong>\u00bfQu\u00e9 requiere la ONU para considerar una empresa vinculada al agua como de impacto?<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\u2022 Que al menos un 70% de sus ventas sean generados por productos, servicios, tecnolog\u00eda o proyectos vinculados al agua.<\/p>\n<p style=\"padding-left: 40px;\">\u2022 Que sus negocios cubran alguna de las cuatro \u00e1reas definidas por la ONU: gesti\u00f3n, distribuci\u00f3n, desalinizaci\u00f3n y tecnolog\u00eda h\u00eddrica.<\/p>\n<p style=\"padding-left: 40px;\">\u2022 Que cumpla tres criterios operativos:<\/p>\n<p style=\"padding-left: 60px;\">o Realizar proyectos, servicios o productos centrados en el saneamiento y el agua.<\/p>\n<p style=\"padding-left: 60px;\">o Que los anteriores provean agua limpia y segura.<\/p>\n<p style=\"padding-left: 60px;\">o Que los anteriores no comprometan ni la calidad ni la sostenibilidad de los recursos h\u00eddricos.<\/p>\n<p><strong>\u00bfEn qu\u00e9 \u00e1reas puede ayudar la tecnolog\u00eda a desarrollar este ODS?<\/strong><\/p>\n<p>Por una parte, las redes h\u00eddricas inteligentes permiten identificar problemas en infraestructuras de agua antes y de manera m\u00e1s eficiente. Para ello, por ejemplo, se emplean sensores inteligentes en plataformas y sistemas de medida de calidad de agua, que proveen informaci\u00f3n en tiempo real y pueden actuar como sistemas de alerta temprana.<\/p>\n<p>Solo en EE.UU., las fugas de agua derivadas del envejecimiento de las infraestructuras suponen un coste cercano a los 2.600 millones de d\u00f3lares anuales, seg\u00fan la Agencia de Protecci\u00f3n Ambiental de este pa\u00eds. Consecuentemente, millones de litros de agua que ahora se desperdician podr\u00edan dirigirse a aquellos que lo necesitan.<\/p>\n<p>Por otra parte, las bombas de deshidrataci\u00f3n posibilitan retirar y redirigir agua en mal estado por causa de desastres naturales, lo que significa evitar epidemias y r\u00edos y lagos m\u00e1s limpios y sostenibles.<\/p>\n<p>Por \u00faltimo, dentro del mundo empresarial, se est\u00e1 impulsando el mercado global de reciclaje de aguas residuales para uso industrial a un ritmo del 20% anual, lo que supondr\u00eda tambi\u00e9n un importante ahorro.<\/p>\n<p><strong>\u00bfY es rentable invertir en agua?<\/strong><\/p>\n<p>La Organizaci\u00f3n Mundial de la Salud estima que un d\u00f3lar invertido en saneamiento produce 5,5 de crecimiento global, siendo una inversi\u00f3n que afecta desde la cadena alimenticia hasta al clima en general.<\/p>\n<p><strong>Esperemos que tanto la concienciaci\u00f3n ciudadana como la canalizaci\u00f3n de inversiones productivas hacia el agua hagan que Waterworld quede en un mero entretenimiento para disfrutar con los amigos.<\/strong><\/p>\n<p><center><strong>Ignacio Perea<\/strong><\/center><center>Director de Inversiones<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pel\u00edcula postapocal\u00edptica, que da nombre a este art\u00edculo y que fue producida e interpretada por Kevin Costner en 1995, plantea una situaci\u00f3n que quitar\u00eda el sue\u00f1o a cualquiera<\/p>\n","protected":false},"author":4,"featured_media":31930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8554],"tags":[],"class_list":["post-31912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis-e-inversiones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waterworld<\/title>\n<meta name=\"description\" content=\"Los casquetes polares se han derretido por completo y el nivel del mar ha aumentado m\u00e1s de 7.600 metros\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tressis.com\/ca\/blog\/waterworld\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waterworld\" \/>\n<meta property=\"og:description\" content=\"Los casquetes polares se han derretido por completo y el nivel del mar ha aumentado m\u00e1s de 7.600 metros\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tressis.com\/ca\/blog\/waterworld\/\" \/>\n<meta property=\"og:site_name\" content=\"Tressis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tressis\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T10:23:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-11T17:05:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tressis.com\/wp-content\/uploads\/2019\/07\/20190703-analisis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TressisSV\" \/>\n<meta name=\"twitter:site\" content=\"@TressisSV\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tressis.com\\\/ca\\\/blog\\\/waterworld\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tressis.com\\\/ca\\\/blog\\\/waterworld\\\/\"},\"author\":{\"name\":\"Lola\",\"@id\":\"https:\\\/\\\/www.tressis.com\\\/ca\\\/#\\\/schema\\\/person\\\/b833c1d724d8764920b6d6852c70584e\"},\"headline\":\"Waterworld\",\"datePublished\":\"2019-07-10T10:23:50+00:00\",\"dateModified\":\"2022-01-11T17:05:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tressis.com\\\/ca\\\/blog\\\/waterworld\\\/\"},\"wordCount\":572,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tressis.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tressis.com\\\/ca\\\/blog\\\/waterworld\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tressis.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/20190703-analisis.jpg\",\"articleSection\":[\"An\u00e1lisis &amp; 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