{"id":23622,"date":"2016-09-08T13:58:43","date_gmt":"2016-09-08T13:58:43","guid":{"rendered":"http:\/\/www.tressis.com\/blog\/?p=23622"},"modified":"2023-05-29T17:36:54","modified_gmt":"2023-05-29T15:36:54","slug":"como-abordar-el-behavioural-finance","status":"publish","type":"post","link":"https:\/\/www.tressis.com\/ca\/blog\/como-abordar-el-behavioural-finance\/","title":{"rendered":"C\u00f3mo abordar el behavioural finance"},"content":{"rendered":"<p><strong>La teor\u00eda financiera convencional frente a la psicolog\u00eda del comportamiento financiero<\/strong><\/p>\n<p>La teor\u00eda financiera convencional sugiere que los inversores son racionales y que toman decisiones de inversi\u00f3n objetivas.<!--more--><\/p>\n<p>En cambio, el behavioural finance intenta identificar, comprender y explicar los factores humanos susceptibles de influir sobre las decisiones de los inversores.<\/p>\n<p>Robert Shiller, ganador del Premio Nobel de econom\u00eda en 2013, concluy\u00f3 que la mayor\u00eda de los inversores no prestan demasiada atenci\u00f3n a los indicadores fundamentales de valor&nbsp; <sup>1<\/sup>, y que las cotizaciones burs\u00e1tiles obedecen en gran medida a factores conductuales o psicol\u00f3gicos <sup>2<\/sup>. De hecho, un an\u00e1lisis hist\u00f3rico nos revela que las emociones humanas siempre han provocado movimientos il\u00f3gicos en los mercados: desde la fiebre de los tulipanes holandesa en el siglo XVII hasta el colapso de Wall Street en 1929 y el revent\u00f3n de la burbuja puntocom en el 2000.<\/p>\n<p><strong>Aprovechar los principios del <i>behavioural finance<\/i> <\/strong><\/p>\n<p>Todo inversor dispuesto a aceptar que una parte considerable de los movimientos del mercado puede atribuirse m\u00e1s bien al \u00abruido\u00bb que a hechos contrastados, puede explotar los principios del <i>behavioural finance<\/i>. Dicho esto, debemos recordar que la volatilidad\u01c2 del mercado no siempre obedece exclusivamente a factores conductuales: a veces, los movimientos de las cotizaciones est\u00e1n justificados por un cambio genuino en los fundamentales\u01c2 subyacentes. Con frecuencia, eso s\u00ed, los \u00abconductistas\u00bb creemos que los impulsos emocionales del ser humano son como m\u00ednimo parte de la ecuaci\u00f3n. Adoptar estas creencias puede brindar oportunidades a quienes reconocen cu\u00e1ndo los mercados se mueven por motivos no fundamentales. La volatilidad provocada por factores conductuales suele ser transitoria, con lo que aquellos con la suficiente fortaleza emocional como para soportarla pueden sacarle partido.<\/p>\n<p>El valor de las inversiones fluctuar\u00e1, por lo que el precio de los fondos puede subir o bajar, y es posible que no recupere la inversi\u00f3n inicial.<\/p>\n<p><strong>\u00bfUn enfoque contrario?<\/strong><\/p>\n<p>Hay que destacar que el <i>behavioural finance<\/i> no consiste en ir a contracorriente, sino que ayuda al inversor a evaluar en qu\u00e9 medida la emoci\u00f3n del mercado ha distorsionado los precios, para a continuaci\u00f3n integrar esta informaci\u00f3n en su proceso de toma de decisiones. A comienzos de 2016, por ejemplo, tocaron techo los temores en torno a la econom\u00eda china, al potencial de recesi\u00f3n en Estados Unidos y al crecimiento global en general, y los mercados se desplomaron a mediados de enero. Los inversores que reconocieron que tal evoluci\u00f3n del mercado obedec\u00eda m\u00e1s bien al \u00abruido\u00bb que a los hechos se vieron recompensados: tal como muestra el gr\u00e1fico 1, las acciones se recuperaron r\u00e1pidamente en las semanas siguientes, lo cual demuestra lo a corto plazo que fueron las ca\u00eddas.<\/p>\n<h6><sup>1<\/sup> Shiller, R, J. Speculative Asset Prices (discurso de aceptaci\u00f3n del Premio Nobel), 2014; p. 25.<br \/>\n<sup>2<\/sup> Shiller, R, J. Speculative Asset Prices (discurso de aceptaci\u00f3n del Premio Nobel), 2014; p. 2.<\/h6>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-23623 size-full\" src=\"https:\/\/www.tressis.com\/wp-content\/uploads\/2016\/09\/img_post.png\" alt=\"Cotizaciones de las acciones\" width=\"650\" height=\"499\" srcset=\"https:\/\/www.tressis.com\/wp-content\/uploads\/2016\/09\/img_post.png 650w, https:\/\/www.tressis.com\/wp-content\/uploads\/2016\/09\/img_post-300x230.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<h6 style=\"text-align: center;\"><em>Fuente: Datastream, julio de 2016.<\/em><\/h6>\n<p>&nbsp;<\/p>\n<p>Las rentabilidades pasadas no son un indicativo de las rentabilidades futuras.<\/p>\n<p>En \u00faltima instancia, el<em> <i>behavioural finance<\/i><\/em> no trata de ignorar el factor humano; m\u00e1s bien pretende reconocerlo, confirmar su importante influencia, y utilizarlo para tomar decisiones de inversi\u00f3n con \u00e9xito.<\/p>\n<p>Los puntos de vista expresados en este documento no deben considerarse como una recomendaci\u00f3n, asesoramiento o previsi\u00f3n.<\/p>\n<p>Consulte nuestro glosario&nbsp;si desea obtener informaci\u00f3n sobre algunos de los t\u00e9rminos destacados en el art\u00edculo con el s\u00edmbolo \u2021.<\/p>\n<p><strong>Juan Nevado<\/strong><br \/>\nGestor de los fondos M&amp;G Dynamic Allocation Fund y Prudent Allocation Fund<\/p>\n<p>&nbsp;<\/p>\n<h6>Esta informaci\u00f3n no constituye una oferta ni un ofrecimiento para la adquisici\u00f3n de acciones de inversi\u00f3n en cualquiera de los fondos de M&amp;G. Promoci\u00f3n financiera publicada por M&amp;G International Investments Ltd. Domicilio social: Laurence Pountney Hill, Londres, EC4R 0HH, Reino Unido, autorizado y regulado por la Autoridad de Conducta Financiera en el Reino Unido y su sucursal M&amp;G International Investments Ltd., Sucursal en Espa\u00f1a con domicilio social en Plaza de Col\u00f3n 2, Torre II, Planta 14, 28046, Madrid, inscrita en el Registro Mercantil de Madrid al Tomo 32.573, folio 30, hoja M-586297, inscripci\u00f3n 1\u00aa con CIF W8264591B y con n\u00famero de registro de la CNMV 79.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>La teor\u00eda financiera convencional frente a la psicolog\u00eda del comportamiento financiero La teor\u00eda financiera convencional sugiere que los inversores son racionales y que toman decisiones de inversi\u00f3n objetivas.<\/p>\n","protected":false},"author":4,"featured_media":23634,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8555],"tags":[564,1299,1571,2492,2594,3583,3621,5099,5943,6663,6803,6920,6955],"class_list":["post-23622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-fondo","tag-behavioural-finance","tag-comportamiento-financiero","tag-crecimiento-global","tag-estados-unidos","tag-evolucion-del-mercado","tag-inversion-objetiva","tag-inversores-racionales","tag-precio-de-los-fondos","tag-robert-shiller","tag-tomar-decisiones-de-inversiones","tag-valor-inversiones","tag-volatilidad","tag-wall-street"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo abordar el behavioural finance<\/title>\n<meta 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